7 Easy Steps to Write an Article that Prospects Want to Read
7 Easy steps to
Write an article that prospects actually want to read
So that they are presold & quickly contact you!
Many coaches, trainers and consultants are very good at their craft and have a great vision, but they dread writing a newsletter or a blog. They don’t find any inspiration to write about and stare at a white screen for hours. When they finally do find their topic and finish their not-so-great-message they feel hesitant and don’t even publish their work in the end.
Does this sound familiar? This used to be me, when I first started as a coach. It was so embarrassing and a waist of my precious time. But since I’ve discovered the most important parts that make a good newsletter, blogpost or article, I’m actually motivated to write and proud of the results. And most of all I’m extremely happy with the right prospects that contact me, instead of me having to chase them…
How this works? Well, if you write an article for example, with great content that helps your ideal client very well, it becomes something that you can easily gift to people you meet. These people can be your prospects or people who can refer you beyond your own network. This is how the article can travel, by word of mouth and with the copy itself, and reach people you haven’t even heard of. Your message can reach your ideal clients long after you have written the article, so you can focus on other things, like home-schooling your child or writing your (next) book.
Now don’t get discouraged by the importance of great copy. Just because it’s so effective, it doesn’t mean that it’s difficult or time consuming to create. This method works wonders for beginners, but also in a more advanced stage of your business. Even when times are challenging, because once you know what to focus on it’s easy to create and it’s finished within the time of a regular Zoom call.
Would you like to know what some of the most important ingredients of powerful content are?
In this article I share 7 easy steps to write copy worth reading and sharing, so it presells your ideal clients and attracts them to you like a magnet.
Here they are:
1) Choose a specific topic that resonates with your ideal client. It should be a relevant and preferably urgent problem. Think about what you often hear in conversations with them or that you notice them complaining about on networking occasions or on social media.
Something like: “How to cope with home-schooling while running your own business from home, so that your business doesn’t have to stop while the schools are still closed.”
2) Set a specific goal you’d like to achieve with your article, blog or newsletter. It should be an important result for the problem that you solve.
For example: “Your kids get into a routine, so that you find enough time to work on your own business, without constantly getting interrupted.”
3) Choose a catchy title that is easy to remember. It can be as simple as: “X tips to [result]”
“7 tips to home-school your kids, without getting interrupted, while working on your own business”
“5 strategies to find clients fast, without cold calling”
“10 ways to create a steady daily income as a consultant”
4) When you start writing, start the article with an introduction to the problem. Make clear why this is an urgent problem that needs a quick solution, so that you trigger your prospect to put distractions aside and actually read your article till the end.
5) After introducing the urgency of the problem, you state your solution. This is the focal point of the article and shows your expertise. You clearly state what you believe is needed to solve the problem. Dare to be bold, so your prospects get sold!
For example: “You should create a schedule for your kids with brakes to ask questions and brakes to play, so that they know when you are available to them and when you’re not.”
6) Then you elaborate the solution, bridging the text to an overview with bullet points or numbers.
For example: “You probably would like to know how to create such a schedule. Here you can find 7 tips.”
7) End your article with a conclusion. You can restate your thoughts in a couple of sentences and add a final note. It’s smart to finish with a clear call to actionand your contact details. Make it easy and appealing to contact you!
Do you see? When you know how to write a useful piece of content, it can be extremely rewarding and easy to do. It’s one of the best ways to show your expertise and quickly attract your ideal clients to you. Finding the right prospects doesn’t have to be complicated. It can be this simple.
In this article I’ve shared 7 easy steps to writing copy worth reading and sharing.These steps are perfect to get you started.
If you would like to learn more tips on writing an article that sells for you, and to get more personalized ideas on how to attract your ideal clients fast, book a complimentary strategy session with me here: https://BlossomEmpoweringEvents.as.me/Free2021StrategyCall
I love to help you attract the right clients and I’m looking forward to talking to you to get you quick results.
Remember: Dare to be bold, so your prospects get sold!
Cordially,
Anna Molnár
Business Coach for Female Entrepreneurs
The Hague, January 2021.